Date: June 24, 2021
7:30 PM EST
Dr. Peter DeBenedittis is the developer of the popular evidence-based prevention curriculum, the Alcohol Literacy Challenge (ALC). ALC is effective at reducing underage and binge drinking because it systematically challenges the beliefs individuals hold about the effects of alcohol. He explains the importance of media literacy and how media uses advertisements to sell the beliefs associated with their products and not necessarily the products themselves.