Alcohol Literacy Challenge (ALC)

Audience: 12 to 18-year-old students and their teachers

Funding is available to provide free training in many areas we serve.

Hanley Foundation will present the Alcohol Literacy Challenge program to nearly 50,000 students in 15 Florida counties this year. Every time our staff is on a school campus it’s an opportunity to share our prevention message and alcohol education program.  Even after we engage we keep the conversation going with young people in the ways they connect today. We are using Twitter and other social media to reach out to them following our presentations and keep communication open.

On the Substance Abuse and Mental Health Services Administration’s (SAMSHA) National Registry of Evidence-based Programs and Practices (NREPP), Alcohol Literacy Challenge (ALC) is a certified, brief, classroom-based program, which is designed to alter alcohol expectancies and reduce the quantity and frequency of alcohol use among middle school, high school, and college students. Alcohol expectancies are an individual’s beliefs about the anticipated effects of alcohol use, including those that are positive (e.g., increased sociability, reduced tension) and negative (e.g., impairments to mental and behavioral functioning, increased aggressiveness or risk taking).

Some of the most desired effects — the arousing, positive, and pro-social effects — are placebo effects rather than pharmacological ones. ALC aims to correct erroneous beliefs about the effects of alcohol, decreasing positive and increasing negative expectancies. These shifts in expectancies help predict lower levels of alcohol use. During an ALC lesson, students learn about standard drinks, the range of alcohol expectancies, the difference between pharmacological effects and placebo effects, and the efforts by alcohol companies to portray positive expectancies in advertisements. ALC is available in one 90-minute lesson or two 45-minute lessons.